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Look at the facade of Passeig de Colom, 9. In 1896, a teenage Pablo Picasso was up there in a cramped studio, probably smelling of turpentine and cheap tobacco, painting 'Science and Charity.' Today, that same building is Serras Barcelona, a five-star GL boutique hotel that manages to be expensive as hell without being an insufferable bore. It’s a rare trick in this city: providing top-tier luxury while keeping a foot firmly planted in the soil of the Gothic Quarter.
When you arrive, you’re hit with the chaotic, diesel-and-salt-air energy of the port. The Passeig de Colom is a roaring artery of traffic, but the moment those heavy doors close behind you, the city’s volume knob is turned down to zero. The design isn't your typical gold-leaf-and-marble nonsense. It’s industrial-chic—iron, wood, and stone—reflecting the maritime history of the neighborhood without feeling like a theme park. It’s sophisticated, dark, and moody, the kind of place where you feel like you should be plotting a heist or writing a manifesto.
The rooms are where the sanctuary truly begins. They’ve got these massive floor-to-ceiling windows and balconies that look right out over the masts of the yachts in Port Vell. And the soundproofing? It’s surgical. You can watch the madness of the Barcelona waterfront from your bed in total, eerie silence. The beds are the kind you don’t want to leave, but you have to, because there’s a Michelin-starred chef downstairs who actually knows how to cook.
Let’s talk about Informal. Marc Gascons, the man behind the Michelin-starred Els Tinars, runs the kitchen here. This isn't 'hotel food.' It’s a love letter to Catalan ingredients. We’re talking about charcoal-grilled turbot, gnocchi with butter and truffle, and the kind of pan amb tomàquet that makes you realize you’ve been eating garbage your whole life. It’s called 'Informal' because they’ve stripped away the white-tablecloth pretension. It’s just great product, handled with respect, served in a room that feels like a very wealthy friend’s dining room.
Then there’s the rooftop. In a city obsessed with terraces, this one is a heavyweight contender. It’s got a pool, a bar, and a view that stretches from the wooden walkways of the harbor to the Mediterranean horizon. At sunset, when the light hits the old stone of the Ciutat Vella, it’s enough to make even the most jaded traveler feel something. Yes, there will be beautiful people sipping overpriced cocktails. Yes, there will be a DJ. But the breeze coming off the water is real, and the history beneath your feet is real.
Is it perfect? No. The neighborhood can be a gauntlet of pickpockets and tourist traps if you turn the wrong corner. The price tag will make your eyes water. And if you’re looking for a massive resort with a thousand amenities, this isn't it. Serras is intimate, bordering on small. But that’s the point. It’s for the traveler who wants to be in the middle of the mess but sleep in a sanctuary. It’s for the person who cares that Picasso walked these halls. If you want a soul-crushing chain hotel, go to the Eixample. If you want to feel the pulse of the old city from a position of extreme comfort, stay here.
Star Rating
5 Stars
Check-in
15:00
Check-out
12:00
Located in the 19th-century building that housed Pablo Picasso's first studio
Catalan cuisine at 'Informal' by Michelin-starred chef Marc Gascons
Private balconies with surgical-grade soundproofing overlooking Port Vell
Pg. de Colom, 9
Ciutat Vella, Barcelona
A thousand years of silence tucked behind a Romanesque monastery, where the grit of El Raval dissolves into ancient stone, cool shadows, and the heavy weight of history.
Forget the plastic bulls and tacky magnets. This is where Barcelona’s soul is bottled into art, a small sanctuary of local design hidden in the shadows of the Gothic Quarter.
A raw, paint-splattered antidote to the sterile museum circuit. This is where pop-art meets the grit of the street, served straight from the artist’s hands in the heart of old Barcelona.
Yes, especially if you value history and intimacy over large-scale resorts. The combination of Picasso's former studio location, cuisine by a Michelin-starred chef, and soundproofed luxury overlooking the port makes it one of the city's most unique high-end stays.
The building dates back to 1846 and famously housed Pablo Picasso's first studio in 1896. The hotel has preserved the 19th-century facade while modernizing the interior into a luxury boutique space.
Focus on the seasonal Catalan dishes by chef Marc Gascons. The charcoal-grilled fish and the signature gnocchi with butter and truffle are consistently praised by locals and critics alike.
It is about a 15-minute walk to the start of Barceloneta beach. The hotel sits directly across from Port Vell, providing immediate access to the waterfront promenade.
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